I was recently reminded of the clusterfuck release of the D&D Essentials line. (Designed to reduce the cost of entry to the game while reducing confusion over what books you need to buy in order to play, it has increased both cost and confusion.)
If a genie put me in charge of Wizards of the Coast, this is what I would have released instead:



Three boxed sets, each containing:
- A rulebook with all the rules necessary for a complete tier of play.
- An adventure book with a complete adventure path designed to take you through the entire tier. (Preferably using node-based or hexcrawl-inspired design. This would probably necessitate abandoning or modifying the delve format to make this work with a reasonable page count.)
- A set of dice and a solo adventure pamphlet in the Heroic Tier box.
- Whatever other goodies (character sheets, tokens, power cards, miniatures, handouts) I can get away with and still hit a price point somewhere in the $30-50 range.
I would release these boxes on a 6 month schedule. 18-24 months after the core set went on sale, I would release a new “Heroic Adventure Pack” which would contain everything in the core set but with a different adventure path. 6 months after that, a new paragon tier expansion would be released (with a new adventure path but the same rulebook).
Depending on sales performance, I might phase the old versions of the products out. But the goal would be to have:
- A single, consistent box that says “DUNGEONS & DRAGONS” on the front cover.
- All other products are clearly labeled “EXPANSION PACK”, making it clear which product you need to buy to start playing. (The one-and-only product that doesn’t say “Expansion” on it.)
- To have “all the rules” you just need to pick up any combination of HEROIC-PARAGON-EPIC.
The idea is to time your product release schedule to encourage people to play through a complete 1-30 campaign and then restart a new 1-30 campaign when the next sets starts cycling through.
And, yes, the scheme is specifically designed so that people end up with multiple copies of the exact same rulebooks. I would make it a point to not even change the cover art on them. I want you to think of them as duplicates, because that increases the likelihood that you’ll loan them to your friends or even give them away.
This sequence of box sets is the core of your game line. Everything else supports them as advanced options. For example, the Heroes of the Blank Blank line could offer new character class options (possibly tied back into the current sequence of boxed sets).
Dungeon’s DDI would be used to offer an alternative track of play: Each month should contain an adventure path scenario, a heroic tier scenario, a paragon tier scenario, and an epic tier scenario. Over the course of any 18 month stretch, you’d be offering 2-3 full tracks of 1-30 play (boxed sets, Dungeon adventure path, and plug-and-play Dungeon content).















