The Alexandrian

Posts tagged ‘thought of the day’

Obstacles in roleplaying games do not exist in order to prevent a PC from doing something. They exist in order to challenge the players to come up with an interesting way of doing it.

(This thought occurred to me as I was reading Flawless by Scott Andrew Selby and Greg Campbell in which they describe a diamond heist in ’76 in which the thieves tunneled into the vault from the sewer. They tested for the presence of a seismic alarm using an alarm clock and hauled away the excavated dirt in a Landrover they drove through the sewer tunnels. Then they welded the vault door shut from the inside and threw a Bastille Day looting party. That vault door didn’t exist to protect the jewels. It existed to make those thieves look cool.)

Ah, DRM, How I Despise You

September 30th, 2010

Not that long ago I wrote about the Long Con of DRM. As a follow-up to those thoughts, I talked about the fact that Valve’s Steam is often seen as an exception to the general vileness of DRM systems, largely because it (a) added value through instant delivery and by allowing you to access your Steam account from any computer in the world and (b) Steam is generally not as intrusive as it might be.

Valve apparently decided I hadn’t made my point about how goddamn awful DRM is strongly enough, so they decided to give me some compelling supportive evidence: As of September 1st, I can no longer play any of my games — games I have been playing for a decade — because Valve decided to retroactively make those games incompatible with my computer’s operating system.

Ah, DRM, how I despise you.

(And if you think I’m ever buying another piece of software through Steam then you must think I’m a goddamn idiot.)

The Playstation Move and the Kinect will both fail.

This isn’t because they aren’t worthy technology: The Kinect is potentially revolutionary and slagging the Move because it’s dupiing the Wii’s controller is like slagging the Sega Genesis because it duped the NES controller. It’s obviously true. It’s also irrelevant.

But they will fail. Because add-on controllers for video games will always fail.

THE SIMPLE MATH

There have been 40 million X-Box 360s sold worldwide. The cut-off point for the Top 10 games sold for the X-Box 360 is Fable II with 2.6 million copies. Which means that if you can sell your X-Box 360 game to just 6.5% of your potential customers, you can break into the Top 10 list (which would obviously qualify your game as a huge success).

Now, let’s assume that the Kinect is a huge success as a technology platform and sells to 25% of X-Box 360 owners. This would mean 10 million Kinects sold with somewhere between $1 and $1.5 billion in total sales. Huge success for Microsoft.

Despite this massive success for the Kinect, however, the developer of a Kinect game is still going to be struggling: In order to sell the same 2.6 million copies of a Kinect game, they now need to achieve a 26% market penetration.

In other words, under this incredibly rosy scenario for Kinect, a developer has a choice: If they develop a non-Kinect game, their potential audience is 40 million customers. If they develop a Kinect game, on the other hand, their potential audience is 10 million and they’ll have to literally quadruple their performance in order to achieve the exact same success.

That decision is practically a no-brainer. Which is why game developers rarely develop games for add-on controllers and virtually never bother developing AAA titles for them.

IT GETS WORSE

But in practice things are even worse for the Kinect.

The second best-selling game on the X-Box 360 is Call of Duty: Modern Warfare 2, which sold 7.5 million copies on the platform. But total sales for that game are almost twice that (at least 14 million, possibly more than 15 million). If it had been a Kinect game (and thus exclusive to the X-Box 360 platform) none of those additional sales would have happened. One of the most successful video games in history would suddenly only be half as successful.

Which means that a game developer doesn’t have to just quadruple their performance with a Kinect game, they actually have to increase it by seven- or eight-fold in order to match their potential success with a non-Kinect game.

THE (NOT SO) BIG PREDICTION

Of the two technologies (Move and Kinect), I trivially predict that Kinect will be more successful. Not because it’s cooler or more innovative (although that may attract a few developers in its own right), but because I believe it will be easier for designers to incorporate Kinect-enhancements into games which will not require the Kinect (and can therefore still be marketed to the total X-Box 360 market and ported to other platforms).

For example, in Assassin’s Creed 2 there’s a section where one of the NPCs suddenly stops talking to the protagonist and instead turns to the camera and begins directly addressing the player. (Which, in itself, was a pretty nifty bit of meta-narrative since you’re actually playing as the guy who’s playing the Assassin’s Creed 2 simulation.) The effect is pretty cool. But it would have been even cooler if the game had a Kinect-enhancement which allowed the NPC to look directly at me no matter where I was sitting in the room (or even follow me around if I chose to get up and move around).

If I was Microsoft, I’d be doing everything in my power to convince AAA developers to include these kinds of subtle “Kinect Enhancements” to their games. If they could pull it off, they might even find the magic bullet to disprove my prediction: Making the X-Box 360 version of every AAA title into the “best” version of that game would not only help to sell the Kinect hardware (since every game you buy would make the Kinect more valuable to you), it could also prove to be a potentially devastating blow for Microsoft’s competitors (turning even cross-platform AAA releases into something akin to a “semi-exclusive” for the X-Box 360).

An Oxford comma (or serial comma) refers to a comma placed before a conjunction (such as or, and, or but) in a list of three or more items.

“apples, oranges, and pears” (Oxford comma)

vs.

“apples, oranges and pears” (no Oxford comma)

When I was in elementary school we were taught that you should never use an Oxford comma. (Although we weren’t told that was the term for it.) At the time I didn’t think that made much sense because it’s far too trivial to come up with scenarios in which the lack of an Oxford comma would render a construction illogical:

“apples and oranges, left and right, and up and down”

vs,

“apples and oranges, left and right and up and down”

This is often taught as the “exception that proves the rule”. But here’s an example from Contested Will:

“Louis Benezet, an English professor at Dartmouth College, published the first of many Oxfordian volumes, Shakspere, Shakespeare and de Vere.”

Should the be understood as Shakspere, Shakespeare, and de Vere? (Implying an equality between the three names.) Or should it be understood as Shakspere: Shakespeare and de Vere? (In other words, with the latter clause being a subtitle.) Or could it be Shakspere; Shakespeare and de Vere? (With “Shakespeare and de Vere” being joined as a single unit vs. Shakspere.)

No way to know.

Which is why I maintain you should always use an Oxford comma in order to maximize the clarity of your text.

You’ll frequently hear authors and IP companies bitching and moaning about the fact that they don’t see a penny when their copyrighted material is sold on the used market. Even otherwise fairly intelligent folks like Isaac Asimov have irrationally believed that people buying used paperbacks were sticking daggers in their backs.

Even if we ignore the ethically tenuous position of people who want to sell you a toaster and then prohibit you from ever selling that toaster to somebody else (which a few weeks ago I would have considered hyperbole, but then the Ninth Circuit Court of Appeals decided it would be a good idea to gut consumer protection and ship American jobs overseas all in one fell swoop), the claim being espoused here is fundamentally nonsensical.

What they’re overlooking (either willfully or ignorantly), is the actual effect that being able to sell used books has on the original customer’s buying habits:

First, it influences their decision to buy. (“I’m willing to pay $50 for this textbook, but only because I know I can sell it back for $15 at the end of the semester.”) If they weren’t able to recoup a portion of their investment, they might never buy it in the first place.

Second, it amortizes risk. (“I dunno if this DVD is worth $20. But I guess if I don’t like it, I’ll be able to sell it for at least $8. $12 isn’t that much of a risk.”) Customers who can amortize their risk are more likely to buy. And if the product turns out to be good, they may not resell at all.

Finally, it injects fresh capital: The $10 you get from GameStop for your video game is often going right back into purchasing a brand new game at GameStop.

This effect is somewhat diffused and may, therefore, not be clear when it comes to books or DVDs or video games. But it’s crystal clear when you look at the auto industry: X buys a $30,000 car from Ford. X sells it a couple years later to Y for $10,000 and uses that money to buy another $30,000 car. A couple years later X sells his new $30,000 car to Y for $10,000, while Y sells the original car to Z for $2,000.

Holy shit! Ford has lost all that money spent by Y and Z! X is ripping Ford off! … right?

Nope. Because (a) X couldn’t afford to buy a $30,000 car every two years if he wasn’t selling to Y; and neither Y nor Z can afford $30,000 new cars. The money from Y and Z is, in fact, funneling right up the system and into Ford’s pocket. And everybody wins: Ford makes more money. X gets fancy new cars on a more frequent basis. Y and Z get cars they otherwise couldn’t afford.

This is why nobody in the auto industry makes a new car that they can sell for $5,000 despite the obvious market for $5,000 vehicles.. They’re already getting the money from the $5,000 market.

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