I was recently linked to this story on Facebook: U.S. Government Bans Native American Tribe From Protesting On Their Own Land – Send In Police To Remove Protesters.
As far as I can tell, the linked story is bullshit. First, it’s unclear which judicial action it’s reporting on. The article was written on September 7th, but the only judicial action on that day was actually a victory for Native American protestors.
Digging a little deeper, however, it appears that this is actually just a spam site that’s repackaging a story that got a lot of clicks on Facebook so that it can harvest some of that proven clickbait. It was most likely posted by an algorithm that noticed an uptick in Native American-related or pipeline-related stories on social media, and decided to copy-paste an earlier story on those topics which was a known success at attracting likes and shares.
The story it was copying, however, was actually just a spammy repackaging of actual reporting that had taken place several days earlier by Telesur.
Telesur’s story, however, wasn’t accurate. And their headline (“Native Americans Banned from Protesting Pipeline on Own Land”) was total bullshit. As Native News Online accurately reported, the judge’s order only prohibited them from physically interfering with construction. It didn’t ban them from protesting. Furthermore, the site covered by the judge’s order wasn’t actually on a Native American reservation, so it never banned them from ANYTHING “on their own land”.
So, to sum up: Inaccurate reporting tied to a completely inaccurate headline caused a bunch of fringe websites to post mock-outrage stories about something that wasn’t actually happening. One of those mock-outrage stories remixed the headline into a mostly fact-free rant masquerading as a news story and paired it to a really great photograph that caused people to click it and share it. Then some trashy sites noticed that the post was popular and duped it in order to harvest the advertising revenue.
The photograph, by the way, is actually of a Brazilian man from 2012: “An indigenous man stands as riot police stand guard during the UN Conference on Sustainable Development, or Rio+20, in Rio de Janeiro, Brazil, Wednesday, June 20, 2012. Brazil’s indigenous are protesting the government’s plan to construct the large Belo Monte hydroelectric dam in the Amazon.”
Which is a problem. Because, as we’ve just demonstrated, what the algorithms, systems, and mob psychology of social media select for is not the dissemination of truth. It is the dissemination of outrage. When you unthinkingly allow yourself to take in that outrage, you’re doing a disservice to yourself. And when you unthinkingly allow that outrage to drive your actions — even the simple action of hitting a Like or Share or Retweet or Up Vote button — you’re doing a disservice to everyone around you.