An
American Agenda
A
Plan of Action for the Democratic Party
I don’t want to
hear any more Democrats talking about the strategy they’re going to use
to defeat the Republicans. I can sum that up in one sentence: We’re
going to try to get more votes than them.
Beyond that, everything else about strategy – as
far as the public is concerned – is a meaningless detail. Strategy is
nothing more than the means by which you communicate your message. It is,
ultimately, a communications device. It’s no different than a cell
phone.
As a result, when it comes to strategy, it is
impossible to draw any distinction between a Democrat and a Republican: If
we find a successful strategy, they’ll copy it. If they find a
successful strategy, we should
copy it (assuming it isn’t immoral, unethical, illegal, or all three).
Is it any wonder, after a week of talking heads all
chattering about what cell phones they’re going to use, that large swaths
of the American public can no longer distinguish any difference between
Democrats and Republicans?
Contrary to popular belief, politics is not about
image. Image is just another strategy for communicating the message. And it’s the message that wins elections. Politics is
ideology. It’s about the ideas.
And if you’re a Democrat, it’s because you believe our ideas are
better than their ideas. And if you believe that, then you owe it to
yourself, to your party, and to the American people to put those ideas
before the American people.
There is one place where it is, of course,
appropriate to talk strategy, and that’s the Strategy Room. And so, for
a moment, I’m going to turn this into a Strategy Room and talk about the
most successful and powerful strategy to be used in American politics in
the last fifty years:
The Contract
With America
.
Whatever you may think of its actual content, the Contract
With America was undeniably a brilliant political strategy. It quickly
and succinctly, on a single sheet of paper, summed up the entire
philosophy of the Republican party. Because of its simplicity it could be
photocopied, e-mailed, faxed, televised, discussed, bullet-pointed,
powerpointed, and virally disseminated in hundreds of different ways. In
an era where the media only wants to talk about how a political party is going to say something and rarely about what
is actually being said, the Contract
With America brilliantly combined the medium with the message:
Whenever a newspaper wanted to discuss the Contract
With America, for example, it would inevitably reproduce its ten
bullet points.
And here’s the most important point: The Contract
With America made it perfectly clear exactly
what the Republicans would do if they were given power. It served the same
function once served by party platforms (which have, of course, become
bloated documents completely dissociated from the party’s actual goals).
This was crucially important in 1994, when the
American public was entirely unhappy with a Democratic congress which
seemed incapable of accomplishing anything. In fact, it was entirely
unclear what the Democrats were actually trying
to accomplish. The Republicans, on the other hand, were clearly for something. And even if you didn’t agree with all of it, there was
a good chance you agreed with some of it.
The result was the Republican Revolution.
A little over a decade later, we find ourselves in
the same position: The public is completely disenchanted with a Republican
congress and administration who seem to be either at odds with the public
good or completely ineffectual or both.
But unlike the Republicans in 1994, the Democrats
have failed to clearly communicate a message: What do they stand for? What
will they do when elected?
They need something like the Contract With America.
…
Hey, here’s a thought: Instead of trying to
re-invent the wheel, why don’t the Democrats just use the most
successful and powerful political strategy of the last fifty years?
Of course, we won’t call it a Contract with
America
. Instead, let’s call it An
American Agenda.
What should it contain?
(1) I want
wedge issues. I want the issues which will separate us from the
Republicans. Those are the issues which define
us.
(2) Not every Democrat in
America
needs to agree with every single article of the American
Agenda. But they should be able to create a solid platform using a
majority of it without being utterly compromised by the rest of it.
(3) It needs to be a positive
document, not a reactionary one.
It can’t be about what the Republicans should be stopped from doing, it needs to be about what the Democrats will
be doing.
To
the American Agenda
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